Digital Transformation is Reshaping Retail

With all the pressures coming from outside and within retail organizations, retail C-level execs expect that the herd will thin considerably in the next five years, according to research conducted by ZK Research. The demise of some of those businesses might end up having little to do with the pricing and product strategies that have buoyed retailers for decades; instead, it might all come down to technology and the customer experience—things retailers have shied away from.

In this report, ZK Research explores the challenge with legacy WANs and how software-defined wide area networking (SD-WAN) enables retailers to undertake digital transformation. We also share what to look for in an SD-WAN service provider. Finally, we share some recommendations on how retailers should proceed.

Zeus Kerravala


Zeus Kerravala is the founder and principal analyst with ZK Research. Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala provides research and advice to the following constituents: End user IT and network managers, vendors of IT hardware, software and services and the potential investors.